UPDATE - Issue 32 - Winter 2008
Spreading the w o r d!
We are very conscious that the profile of prostate disease urgently needs raising: awareness is poor, particularly compared to, for example, Breast Cancer, and we need to correct this. In recent years the threat posed by prostate disease has started to become better known and in our case much of this is due to the magnificent work done by our supporters. For example, many of you will have heard the well known LBC DJ, Nick Ferrari, have his PSA test live on air (administered by one of our Trustees and our Chairman!) and this annual event always leads to a flurry of calls and helps to break down barriers. But we too need to be more proactive. In November and December we ran a series of trial advertisements in both national and regional newspapers, and our hard-working staff found themselves inundated by telephone calls from men (and their wives) seeking information or advice. We plan to launch a nationwide campaign later this year and would welcome any feedback from our readers when they see it.
