UPDATE - Issue 40 - Spring 2010
Pants in the Park
Pants in the Park is back and this year it's bigger than ever before. Kerry Johns, Head of Events and Regional Fundraising, tells us more.
So what the pants is going on?
Paddington Bear might be well known for his marmalade sandwiches and duffel coat but golden pants? And what about Charlie Chaplin and Roosevelt, are they wearing the same golden pants?
As part of the expansion of Pants in the Park this year we have been working with famous PR firm Hill and Knowlton to spread the word and raise the profile of our biggest event of the fundraising calendar. They want to make our golden pants an instantly recognisable and iconic symbol of Prostate UK and began creating a stir in London by 'persuading' famous statues to wear them with pride. This 'guerilla panting' got some great national press coverage and certainly got people talking.
Sir Stirling Moss
even appeared in
the Daily Express
sporting the
golden pants
Sir Stirling Moss even appeared in the Daily Express sporting the golden pants, photographed at his home after returning from the Sky News studio to promote Pants in the Park. Moss, arguably the greatest racing driver of all time and a British icon, who personally suffered from prostate cancer, joined forces with us to launch our flagship fundraising event. He said 'I've personally experienced the effects suffering from a prostate disease can have on your life and the lives of your family. Prostate UK works to raise awareness of all prostate diseases and prevent prostate disease ruining lives. By taking part in one of the 11 regional Pants in the Park events everyone can help in the fight against prostate disease.'
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But it didn't stop there. London commuters were spotted wearing the golden pants and before we knew it, top radio DJs Neil Fox for Magic FM and Paul Ross for BBC London were also getting in on the act.
This is just the beginning of the campaign which will continue on a regional level now with local case studies helping to bring the campaign to life over the next month or so. We've also fully entered into the digital age with a Facebook page, regular Twitter updates and even a Prostate UK twibbon for fellow tweeters to show their support.
All of this has been made possible by the continued support of Simplyhealth who are sponsoring us for the fourth year running. With their help, we are able to double the number of events this year to 11 and get the message across to more people than ever.
Now all we need is for the loyal Prostate UK supporters to do what they do best and show their tremendous support for Pants in the Park. And there are so many different ways to do this that everyone can be involved in one way or another!